Ask five developers what a website costs in Pakistan and you will get five wildly different answers, Rs 20, 000 from a freelancer, Rs 500, 000 from an agency, and a shrug from the guy who quoted both. The spread is not random. This guide breaks down what drives the price so you can buy the right build once instead of paying twice.
Typical website prices in Pakistan in 2026
Here is what the market actually looks like, based on the quotes real businesses see:
| Build type | Typical Pakistan market range | Rankwox from |
|---|---|---|
| Business website (5 to 10 pages) | PKR 60, 000 to 150, 000 | from $399 |
| Custom designed business site | PKR 150, 000 to 300, 000 | Quoted after free audit |
| Online store (e commerce) | PKR 150, 000 to 500, 000 | from $799 |
| Custom web app / SaaS MVP | PKR 300, 000 and up | Scoped after discovery |
Market ranges are from the guide above; Rankwox prices are from our pricing page, listed in USD, with PKR billing available for local clients.
- Simple business website (5 to 10 pages): PKR 60, 000 to 150, 000. Think a DHA boutique or a Gulberg restaurant needing services pages, a gallery, contact info and a WhatsApp button.
- Custom designed business site: PKR 150, 000 to 300, 000. Unique design, proper copywriting structure, speed optimisation, SEO foundations and integrations like booking forms or CRMs.
- Online store (e commerce): PKR 150, 000 to 500, 000, depending on products, payment gateways like cards and JazzCash/Easypaisa, shipping logic and inventory needs.
- Custom web application or SaaS: PKR 300, 000 and up. Dashboards, user accounts, subscriptions, priced by features and complexity, not pages.
Anything quoted under PKR 40, 000 is almost always a pre made template with your logo dropped in. Anything over PKR 500, 000 for a basic business site should come with a very good explanation.
What actually drives the price
Scope, not pages
Two "five page websites" can be completely different jobs. One is a template with stock photos; the other has custom design, rewritten content, a booking system and a speed target. When comparing quotes, compare the itemised scope line by line, design hours, content work, integrations, testing, revisions and support. The headline price tells you almost nothing on its own.
Content and copywriting
Many businesses forget the website needs words. A developer can build the shell, but if nobody writes clear, customer focused copy, the site will look finished and still not convert. Some quotes include copywriting and structure; most cheap ones assume you will provide it. Ask explicitly. A Township workshop that explains its services plainly will outperform a fancier site with vague text.
Speed and mobile performance
Most of your visitors arrive on a phone, often on patchy mobile data. A slow site quietly kills enquiries before anyone sees your offer. Proper optimisation, compressed images, clean code, fast hosting, takes real work, which is why cheap builds often skip it. Test any portfolio site on your own phone before hiring the developer behind it.
Ongoing costs are not the same as the build price
Hosting, domain renewal, security updates and backups cost extra every year, typically PKR 10, 000 to 40, 000 for a standard business site. Ask what the first year of running costs looks like, who handles updates, and what happens if something breaks. A site that nobody maintains slowly becomes a liability.
| Cost driver | What it really means | Ask the developer |
|---|---|---|
| Scope, not pages | A template with stock photos vs custom design plus integrations | “What exactly is included, line by line?” |
| Content and copywriting | Someone has to write words that sell | “Is copywriting included, or do I provide it?” |
| Speed and mobile performance | Compressed images, clean code, fast hosting | “Can I test a portfolio site on my phone?” |
| Integrations | Payments (cards, JazzCash / Easypaisa), booking, CRM | “Which integrations are included vs extra?” |
| Ongoing care | Hosting, updates, backups, small fixes | “What happens after launch day?” |
Not sure what your business actually needs?
Send us your current site (or your idea) and we will tell you honestly what it should cost, and what you can skip. Free audit, no sales pitch.
Get a Free AuditHow to avoid overpaying
Get scope in writing before price
Ask every vendor for the same thing: pages, features, design approach, content responsibilities, timeline, revisions and support period. Then compare. A quote of PKR 90, 000 that includes copywriting structure and three revision rounds can be better value than PKR 50, 000 for a template with none of that. Price without scope is just a number.
Check the portfolio on your phone
Open the developer's past work on your own mobile and tap around. Is it fast? Readable? Does the contact button work? Portfolios look impressive on a desktop demo; your customers will judge the site on a phone. This one test filters out most bad vendors.
Ask who owns the site
Make sure you own the domain, the hosting account and the site itself. Some cheap packages lock you into the developer's hosting forever, you can never move, and leaving means rebuilding. Get admin access and the source files handed over at launch. A trustworthy developer has no problem with this.
Start smaller than you think
You do not need every feature on day one. A clean, fast site with clear pages and a working contact path beats a bloated site with half finished features. You can always add an online store, a blog or booking later, once the basics are earning their keep. Our website development service is built around this idea, ship what converts first, expand with evidence.
When a cheap site costs more later
The classic mistake: pay Rs 25, 000 for a quick template site, then discover it loads in nine seconds, ranks for nothing and breaks when you try to update it. A year later you pay a proper developer to rebuild it from scratch, and the "cheap" option has now cost more than doing it right the first time. Worse, you have lost a year of enquiries to a site that never worked. If your website is supposed to bring customers, and for most businesses that is the whole point, treat it as an asset, not an expense. A well built site also becomes the foundation for SEO: fast, structured and easy for Google to understand from day one. Before you sign with anyone, get three quotes using the same written brief and ask each developer the same five questions: what is included, who writes the content, who owns the accounts, what the running costs are, and what support looks like after launch. The answers will separate the professionals from the order takers faster than any price comparison ever could.